About us
ABOUT US
Colour for Every Indian Woman
In a world where self-expression and confidence matter,
we are building a community of beauty enthusiasts
who celebrate diversity and creativity.
Discover New Beauty Trends
We curate premium lipstick collections — from everyday Lifestyle shades to the exclusive Ultra Premium Bespoke Sets — crafted with high-quality pigments for vibrant, long-lasting colour that celebrates the modern Indian lifestyle.
"Start with the customer – find out what they want and give it to them." - Mary Kay Ash
Changing the beauty industry is possible.
We’re leading the way.
Meet our team
Passionate experts dedicated to enhancing your beauty journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the beauty industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house beauty experts and looks after the community of thousands of beauty enthusiasts.
Iris Joe
Chief Beauty Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.